Dairy MAX, Inc. is a local non-profit dairy council, representing more than 950 dairy farm families to 31 million people across southwest Kansas, Oklahoma, New Mexico, and Texas. Dairy MAX communicates the importance of dairy in a nutrient-rich diet, fosters innovation in dairy promotion and educates about farming and industry practices. The National Dairy Council, local dairy councils like Dairy MAX, and the NFL, in collaboration with the USDA launched a program in 2009 called Fuel Up to Play 60. FUTP 60 empowers students to fuel up with nutrient foods such as low-fat/non-fat dairy, fruit, veggies, and whole grains and participate in physical activity for 60 minutes each day.
On Jan. 9, Dairy MAX presented CFBISD with a Fuel Up to Play 60 grant for $65,130 for this effort.
