Dairy MAX, Inc. is a local non-profit dairy council, representing more than 950 dairy farm families to 31 million people across southwest Kansas, Oklahoma, New Mexico, and Texas. Dairy MAX communicates the importance of dairy in a nutrient-rich diet, fosters innovation in dairy promotion and educates about farming and industry practices. To foster a healthier society, Dairy MAX focuses on collaboration and outreach that is rooted in timely, science-based nutrition information and research. The National Dairy Council, local dairy councils like Dairy MAX, and the NFL, in collaboration with the USDA launched a program in 2009 called Fuel Up to Play 60. FUTP 60 empowers students to fuel up with nutrient foods such as low fat/non-fat dairy, fruit, veggies, and whole grains and participate in physical activity for 60 minutes each day.
Fuel Up To Play 60 offers grant funding opportunities to help schools make sustainable changes to create healthier school environments. Through funding from Dairy MAX, all twenty-six (26) CFBISDÂ elementary schools received over $150K in grants.
We are extremely grateful that Dairy MAX has chosen to partner with and support our district. The support from Dairy MAX has enriched the lives of our students and contributed to experiences that promote the academic and social development of our students producing a strong, healthy learning environment.
