Dairy MAX, Inc. is a local non-profit dairy council, representing more than 950 dairy farm families to 31 million people across southwest Kansas, Oklahoma, New Mexico, and Texas. Dairy MAX communicates the importance of dairy in a nutrient-rich diet, fosters innovation in dairy promotion and educates about farming and industry practices. Â The National Dairy Council, local dairy councils like Dairy MAX, and the NFL, in collaboration with the USDA launched a program in 2009 called Fuel Up to Play 60. FUTP 60 empowers students to fuel up with nutrient foods such as low-fat/non-fat dairy, fruit, veggies, and whole grains and participate in physical activity for 60 minutes each day.
On Jan. 9, Dairy MAX presented CFBISD with a Fuel Up to Play 60 grant for $65,130 for this effort.
